Our Story

Ciao, I'm Gabriele. Born and raised in Udine (Friuli-Venezia Giulia).

You see, no matter where I go in the world, I'm always proud to be Italian.

But here's what frustrated me.

There was nothing out there that actually represented that pride.

Cheap novelty hats. Mafia jokes. Tourist shop nonsense. Red-checkered stereotypes that reduce our culture to a costume.

We deserve better than that.

So I built it.

Italian Gang is a modern, premium Italian lifestyle brand.

Whether you were born in Italy, your family left generations ago, or you've never been, but it's in your blood—this is for you.

Each piece celebrates what makes us Italian: tradition, family, and a commitment to excellence that runs in our blood.

Because being Italian isn't about where you live.

It's about what you carry with you.

The values your family passed down. The pride in your last name. The way you show up in the world.

It's Sunday dinners that last for hours. It's knowing quality when you see it. It's family first, always.

That's what Italian Gang represents.

This is just the beginning.

We're starting with premium hats—designed with the craftsmanship and attention to detail that Italians are known for.

But we're building something bigger. A lifestyle brand that honors Italian heritage the right way.

Benvenuto to the gang.

— Gabriele
Founder, Italian Gang